| In the days of increasingly fierce competition and newspaper market’s saturation, homogeneity is the inevitable trend of its development. Newspaper form, operation and management, and content are three levels which homogeneity was concentrated on. In general, homogeneity refers to content homogeneity in a very great degree, so this article will focus on news report. It is important to note that news homogeneity this article mentioned mainly refers to news reports and page layout is not in the scope of discussion.For local metropolitan newspapers, local social news is the key of the newspapers competition. Geographical proximity and interesting are the important factors of social news to win readers and attract the public’s eyeballs, in a certain extent, social news reflects the overall development level of metropolitan newspapers. In addition, social news and social morality are closely linked, and it is an indicator of public opinion, influenced immeasurably to the reader’s ideology and social climate and affect the local culture and customs subtly.This article was written according to the line of current situation, problem, interpretation of the ideas and countermeasures. First of all, based on the quantitative analysis, interpret the data to reveal the embodiment of the news homogeneity, and then theoretically discuss the deep-seated reasons for news homogeneity, and the dialectical view of news homogeneity, finally, aiming at specific problems, countermeasures are put forward. In particular, the author from the perspective of empirical analysis, select three papers of high marketization degree as the compare objects, they are Xin’an Evening News, Anhui Commercial Daily, Hefei Evening News. Represented by the local social news, the author analyzed the news homogeneity phenomenon of the three newspapers, and the purpose is to know whether there are any news homogeneity phenomena of the metropolitan newspapers in Hefei, and embodied in what respect and how is the degree of homogeneity.According to the research results, the author thinks the news homogeneity phenomenon of these three metropolises daily is more serious. From the point of report number, average every four manuscript has a same problem with the news. From the themes of the report, the news value judgment is convergence and the reporting angle is single; from the nature of reports, give priority to the negative news and positive publicity is weak; from the report genre, the genre structure is rigid and dominant parts are news and communication; from the point of manuscript source, the manuscript source is convergence, especially the phenomenon of a draft cast several times is serious; from the information source, the source is fuzzy, the main source of facts account is unknown, in addition, represented by party and government departments, enterprises and institutions, their strong information sources are the dominant; from the point of news headlines, the title similarity is in a high degree and the content and form are same.For specific problems of news homogeneity, to regulate the competition of same topic news, promote the innovation and differentiate development, the author tries to put forward some suggestions, in order to take some enlightens for the same kind newspaper. |
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