The Research Of Communication Ethics Of Microblog Images

In recent years, the rise of digital technology for the rapid development of the new media, have build up a new virtual space. New media’s developments bring us convenience; promote the development of modern civilization progress. It also brings us new challenges. Construction of a high degree of freedom of communication in digital technology environment, everyone became an independent evangelist, this virtue cultivation of not testing the use of all groups. Rapid development of technology breakthroughs and the flow of information are changing, the dilemmas and ethical issues highlighted. Existing means of control practices lag behind the pace of technology development, the original ethical principles does not apply to network new media, lagged construction of self-discipline discipline, moral and ethical issues come one after another. In the context of the great mission of building a harmonious society, new media practice in the course of an in-depth study of the moral and ethical issues that arise, put forward coping strategies are particularly important.Because of too wide for research of new media and communication ethics, we have to select microblog as a representative of new media. Microblog is new, but developing rapidly. You can use a simple operation, and the computer, mobile phone and PAD is available. At present, microblog has become the general Internet users to share information, and expand the important platform for interpersonal relationship, as traditional media expansion of news sources and expand their influence becomes a powerful tool, more efficient channels for government to understand public opinion. Microblog is the combination of information technology development and the needs of the product. Essentially ethics of microblog is the challenge of new information technology on the ethics issue. In this article, new media and the big topic on the microblog network ethics to discuss the view of micro, spread from a small entry point analysis of the microblog images of ethical issues in various manifestations, causes, and solutions. Relevance this article is spread through research based on ethics of microblog images revealed by ethical, effective guided observations and recommendations it made, provide reference to the civic ethics, and media literacy education.Attempts to spread to microblog images for this article revealed some tentative probes the ethical problems of analysis and research, combined with microblog images spread for ethical analysis of specific cases. Introduction part introduces the origin, significance of issues and research methods. Basics is the first part of the body, including microblog communications public, decentralized, fission dissemination characteristics and conditions for microblog images spread and effect. Part two, summary, microblog images, ethical issues and its negative moral influence to do the preliminary analysis of antibody. Part three, through in-depth analysis of typical cases to further explain microblog images the ethical dilemma in the spread, from the utilitarian theory of responsibility, rights, moral principle and point to carry out an in-depth analysis of the issues in the previous section. Part four, analysis, microblog images spread in the ethical issues of gene defects cause summed up as microblog images and the lack of legal and ethical constraints. Among them, genetic defects from microblog’s own internal factors to find the causes for problems that exist, including alienation and microblog information consumption management deficiencies in two main areas.Part five, the way, microblog regulation system construction of two big blocks, former new media ethics construction for the entire network, which microblog, for example microblog to explore practical and concrete measures, of a more operational. The macro-system includes a first section of moral or ethical norm-building and legal system construction of the second section. The third section is a micro regulation from the media platform specifications and guide, and user self-discipline, technical specifications and the responsibility of the Government as set out in four dimensions to explore tweets a image’s specific countermeasures for ethical issues.I hope that this essay can play a catalyst role, more scholars to discuss the spread of new media ethics and research, thereby advancing the overall development of virtual communities’ code of ethics.