| Tv version Xinhua Shidian featuring in-depth report and authoritative commentaries. The text column Xinhua Shidian is a in-depth report section founded by Xinhua News Agency in April13th,2000.Tv version Xinhua include the audio and video Xinhua Shidian online version and Heilongjiang TV version. The former appeared following the birth of text Xinhua Shidian, and the latter was premiered at18:02,2January,2009on Heilongjiang Satellite TV. During the early years, it was broadcasted every Friday, and since1July the same year, it was broadcasted at18:00-18:30Monday to Friday in Heilongjiang Satellite TV.This thesis is a study on Heilongjiang TV live version of Xinhua Shidian. This big live television news column is founded by Xinhua News Agency and it uses the advantages of Department of Audio and Video of Xinhua News Agency and Heilongjiang TV’s resources. It is a cross-area, multimedia, internal and external news covering column.As the "All-Media Age" comes, the national and international news agency Xinhua has realized its shortcomings and is trying to transform itself to an all-media institute. In this process, Xinhua Shidian expands from text form to television broadcasting, is a typical attempt and beneficial exploration.During Xinhua’s exploring, some problems occur. Some of them will keep coming out and reflect the room for improvement, and it will help Xinhua find its important role in the all-media age. This thesis starts from tracing the impact of text Xinhua Shidian and discusses the need and necessity for a reform. Analyzing the problems like difficulties in landing in media, low quality of video, lack of the essence of text version and having no its own brand, the thesis tries to discuss the potential of the column and the space for breakthrough. As a national and international news agency, Xinhua News Agency must follow the step of the time, and lay a solid foundation of transformation towards all-media institute. Xinhua Shidian must focus on the transformation, based on the text version, cling to the authority of a national news agency, making good use of "Crossing" reporting and editing team, with the help of provincial TV station and build the brand of itself, in order to serve its function. |
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