Internet News Media Transformation To Explore The Vertical Specialization

According to ifengcity channel as the research object, according to the specific brand column as a starting point, through the case study of vertical specialization of products, starting from the concept of vertical specialization, the vertical specialization of Internet news media platform transformation.Ifengcity channel as the news media, not only draw the vertical sites in the industry to open up the field of professional thinking, also in the development of the media as a new model of development of the vertical field. Ifengcity channel selected the specific field, focusing situation, put forward the Internet news media "vertical specialization" concept, and strive to open up the vertical field, establish the authority, the one and only, professional media platform, constantly in the process of content production, the professional level, to promote the development of the concept of Internet news media vertical professional products. Expanding the vertical target audience.