Research On The Interactive Relationship Between Government Media And The Public In Crisis Dissemination

In this paper, through the four stages of crisis communication——crisis incubation period,the crisis breaks out period, crisis period, crisis recovery for the vertical clue,based on theattribute agenda-setting for each stage horizontal clues,Weave a crisis spread in the analysisof the interactive relationship between network, And based on July23wenzhou rail crash,analyzed on the interaction between at various stages of crisis spread in the government, themedia and the public were, Trying to sort out in the process of crisis communication,whether in government, put forward by the media or the public issue of interaction betweencontext for each attribute, And Outlines the crisis spread in the interaction betweengovernment, media and public relations new characteristic, and facing the media mergenceera, how to make the crisis spread in the government, the media, the public reach benigninteraction.In carding basic concepts on crisis communication stage, comparing the different pointsof the law in the form of table according to the internal relations between different pointsmethod; summarized the characteristics on the development of agenda setting, agendasetting theory research on its role, the main body, the effect of three aspects of thedevelopment and changes. Article on the interaction of the three main body: the government,the media, the public for detailed analysis, Pointed out that in the era of crisis spread in thenew change, for the government crisis spread from the control to the boot, media fromsilence to schools of thought contend, the public from passive to active. Article innovationand the core content of the theory as a longitudinal clue in crisis communication stage,transverse clues for attribute agenda-setting, develop the crisis spread net interactionanalysis,conduct a comprehensive analysis on the accident of7·23the wenzhou crash,inorder to establish the crisis spread phase, the property issue in interactive mode between thegovernment, the media, the public. Chose7,23the wenzhou train crash, there are several reasons: it was among the first torealize the government, the typical cases of two-way interactive media, the public; Brokethe original mode of interaction, but the audience for the first time in the network reportedthat the audience interactive internal and external interaction with government, media; Thisstudy thinks the interactive trend in the future will become the norm; Crash into anopportunity, let the Chinese middle class participation and interaction of government crisismanagement of the government; Crash, have formed a complete process can be discuss afinal verdict.In inductive crisis spread interactive relationship among the three new characteristics onthe basis of the proposed the government, the media, the public advice on how to realize thebenign interaction, among them, dared to suggest that the government set up a variety ofmedia and technology to achieve a "straight through" public interaction, for example, thegovernment has yet to dabble in micro letter information interaction platform, of course,this kind of practice is based on various conditions are ripe.Measure the article a large number of references to the People’s Daily online publicopinion survey results are analyzed, due to the spread of the crisis event is close to sinaweibo, and thus, by means of technical statistics on the sina weibo’s7,23the wenzhoucrash data, in order to lay a solid foundation for further data analysis.