The Survey Report Of Campus Mobile Newspaper’s Operating Rules And Communication Effect

Mobile newspaper as new media after following the newspapers, radio, television, online media, on the one hand, it can be convenient, efficient dissemination of traditional media news content; the other hand, is equal to a set of images, audio, animation new media advantage. At present, the mobile phone has become an integral part of the student life tools to use the campus mobile newspaper to carry out ideological and political education, opened up a new way of education for ideological and political education. Zhejiang University "the air Party-Graduate education of Party members mobile newspaper" is the first of the ideological and political education of college graduate party members to play a strong role in the building of a harmonious campus research activities, to explore the role of mobile newspaper in the Ideological and Political Education.In this paper, from the perspective of Communication Studies, Research and Exploration of the integrated use of knowledge, the media capabilities of the mobile newspaper ideological and political education for the first time combine Campus mobile newspaper spread function. The main idea is as follows:First, clear the propagation characteristics and the role of the mobile newspaper and universities mobile newspaper; Second, the research has the function of Zhejiang University "air Party-graduate education of Party members mobile newspaper", a comprehensive analysis of the campus mobile newspaper the function and meaning; Again, through a questionnaire survey to understand the use status of the receiver of the mobile newspaper, information feedback mechanism, statistical analysis of the data and found that some of the problems of the campus mobile newspaper, and further analysis of the problems of reason; Finally, intended for the college mobile newspaper better play the role of countermeasures and suggestions.