Research On Communication Effect Of College Campus Newspaper

The college campus newspaper belonging to the University Partycommittee and administrative jurisdiction. In the era of new media, thedissemination effect will directly affect the function of education inuniversities and news propaganda. This thesis plans to improve thecounter measures of communication effect, and to provide references fortheir survival and development. This paper takes the journalism andcommunication theories, through the various research methods, such as:questionnaire survey, interview, SPSS data statistics, contentanalysis, literature. Explained its spread effect in this currentsituation, and discussed the reason which formed the current situation,Finally, this thesis come to conclusion: we must undertake a series ofinnovation attempt if we want to improve the communication effect ofcollege campus newspaper. Firstly, we should shift the current mode toTeacher&Student management, meet readers’ demand, and adjust theoperational ideas effectively Secondly, we should expand the publishedcontent categories and spreading region, which could change theconfiguration of campus newspaper content, and achieve to operate the‘community’ influential newspaper. Thirdly, we should change thecollege campus newspaper single designing format, and walk along thesocialization development road with the aid of the influential socialmedia, which could deepen ‘the newspaper&internet interaction’mode.