The Communication Effect Of BEIHING TIMES "Cloud Newspaper"

As a result of the new impact of media, right " newspaper must die " the judgment sound is getting more and more loud. The Chinese industry and society are also in the reforming time, the industrialization and urbanized entering a city had not finished, the media reorganization is also continuing. At this time make a assertion which the newspaper must perish to be as if too early, newspaper industry oneself will not sit waiting for death surely. In recent years, the technology of "YUN" obtained more and more applications in many domains, also brought the new possibility for the conventional media reforming development. Among these technologies, the cloud newspaper is one of useful attempts. As the Chinese first cloud newspaper, BEIJING TIMES "Cloud Weekly" and client side " BEIJING APPLICATION " releasing, Carry on the seamless connectivity the newspaper and network two kinds of different medium shapes, provides a path Internet, to implement the electronic reading channel for the newspaper reader, causes the newspaper no longer to limit to traditional sole shape content propagation of the unilaterally, becoming more pays great attention to the user the interactive nature and personalized experience. The national capital Times in " cloud " on road, to precise the marketing and with electronic commerce trail connection and other business models also have the multiple forms development.This article takes "BEIJING TIMES""cloud newspaper " as the investigation object, takes market service condition of "YUN APPLICATION" as direct breakthrough point. Then inspect cloud newspaper’s propagation effect, which problems it has, and if has something significance to the future of traditional newspaper industry.1. Narrow the concept of medium convergence.2. Took the pattern recognition technology as foundation,"YUN" technique level still not to stabilize.3. The new technological means are hard to establish reader’s custom in a short time.