Study On Ethical Issues Of Micro-blog Opinion

The rise of micro-blog provides a new opportunity for the development of public opinion. Micro-blogging public opinion is a new form of media that plays an important role in freedom of expression and social supervision. However, as a kind of cultural phenomenon, micro-blogging public opinion itself has caused many ethical problems in the course of formation and propagation process. The essence of the micro-blogging public opinion is a network public opinion. This paper is based on the ethical theories of network public opinion and the development of micro-blog in practice. And then it analysis the ethical problems of the micro-blogging public opinion on the base of the characteristics,such as the lack of honesty and credit, the imbalance of information right, the alienation of communication behavior, the invasion of privacy and excessive moral judgment.The causes of micro-blogging public opinion’s ethical problems are multifaceted. It needs to rethink. The paper explores the main causes of the micro-blogging public opinion’s ethical issues from the roots of subject, technology and society. First of all, the subject of micro-blogging public opinion abuses the right of information release. The right of speech and the right of supervision have been deviated from moral cognition. The weakness of humanity and various psychologies appear in the micro-blog’s complex environment easily. Secondly, the easily operation of micro-blog technology and the lack of gatekeeper increase the probability of ethical problems. The openness of the private sphere makes the related ethical issues more complex. Fragmented and strong interactions cause the imbalance of the ethics. Thirdly, micro-blog is between the virtual world and the real world, so the social ethical problems in reality transfer to micro-blog more easily. In addition, the lack of education in school and society and the lag of the network law are also the origin of the micro-blogging public opinion’s ethical problems.This paper tries to put forward corresponding countermeasures for the micro-blogging public opinion’s ethical issues. Including enhancing the development of the ethical consciousness of micro-blogging public opinion subjects, which based on the virtue ethical thought, emphasizing the virtue improvement of the micro-blogging public opinion’s subject and increasing the selection wisdom of them through the power of opinion leaders To play the role of micro-blog technology’s positive regulation, through the reasonable design of the micro-blog to achieve persuasion strategy and operators should intensify supervision and supervise information. Establish the mechanism by the combination of the micro-blog’s rule of law and rule of moral. The network management departments need to set up relevant laws and regulations, schools should strength the micro-blog’s corresponding ethical education and play the role of traditional media, to create a good atmosphere for public opinion.