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Anomie Behavior Micro-blogging Opinion Leaders And Countermeasures

Posted on:2017-02-25Degree:MasterType:Thesis
Country:ChinaCandidate:Q YangFull Text:PDF
GTID:2348330488469691Subject:Journalism and Communication
Abstract/Summary:PDF Full Text Request
Since the beginning of the micro-blog, we assume that the mission of public opinion expression vector. In public space in micro blog, micro blog opinion leaders control the right to speak played "representative" of the role. But with the anomie becomes more frequent, these anomie disrupted the normal operation of the social order and the number of Weibo to ordinary users ideological confusion, the mainstream value system of the society challenged.Micro-blog Opinion Leader Behavior Anomie refers to micro-blog opinion leaders as members of society, their behavior and the socialist core value idea from, and produced a negative social impact of social norms or laws, it contains micro-blog rumors, micro-blog micro-blog war of words, populism and other types of 7. In order to ascertain the characteristics of opinion leaders in the loss of micro-blog fan behavior presented in this paper, from two aspects of theoretical and empirical perspective. In theory, the 5 elements of the Lasswell's "5W" mode of micro-blog Opinion Leader Behavior Anomie phenomenon, including the anomie of communication subject, communication object, communication content, communication effect and communication channels; from empirical point of view, this paper mainly uses the method of content analysis, the expression frame, micro-blog opinion leaders have taken in the anomie of linguistic features, anomie and issues Fan behavior category of category construction. The data obtained through visual display and cross analysis method to be presented, finally comes to the micro blog opinion leaders in the norm of behavior in the internal characteristics of.Micro-blog Opinion Leader Behavior Anomie reasons are in many aspects, fans economy, imperfect current economic system and the social and political system will lead to abnormal behavior, and the reason of culture should be cause for concern. China is in a critical period of social transformation, social values change "mass culture" center "and other factors will lead to micro-blog common user values confusion. In this case, the government should strengthen the supervision and guidance of micro-blog public space, through the construction of three-dimensional information dissemination system and public expression system, vigorously develop the class of micro-blog opinion leaders, the mainstream media official micro-blog and full of positive energy, opinion leaders and other means to guide the public space occupied positions micro-blog micro-blog public opinion; opinion leaders should establish the corresponding social responsibility consciousness, strengthen the main professional news Righteousness training; micro-blog users should break the authority of the opinion leaders of micro-blog, develop their own rational thinking ability.
Keywords/Search Tags:Micro-blog Opinion Leader, Anomie, Behavioral characteristics, Content Analysis, "5W" Model
PDF Full Text Request
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