The Innovation Strategy Of The Scoop In Traditional Media

As what is actually happening in the news, the news from the first appeared inpublic view, with its timeliness attracted the attention of the world, in every newsevents, will attract different media reporters, exclusive news, became the target ofmedia competition always stand to fail. After the industrial revolution, science andtechnology has entered a rapid development period, followed by a wave ofinformation has brought a new round of revolution of information technology, thestrength of the Internet appeared completely changed the way transmission, newmedia rapid rise, let the information showed the trend of spewing swept every corner,make the audience consciously or unconsciously to receive all kinds of information,network information resources, from the spring and autumn period and the greatnation to the people to live and work in peace and contentment, no matter what kindof information, has its own sound channels of chang people, and any media in thetraditional sense, don’t have any advantage. The situation of media industry faces anew reshuffle. From then on, exclusive competition kicked off. Although theexclusive access to the difficulty in increasing, but it is worth exclusive informationreported is still widespread. This article is trying to discuss in today’s new media ispopular, how to make traditional media exclusive news sends out more unique charm.Through discussion on characteristics of exclusive news itself, in-depth excavation ofthe traditional media and exclusive innovation strategy, make traditional media scoopto glow the new brilliance.