Research On The Competitive Intelligence Service System Construction Of Small And Medium-sized Enterprise

Information technology has led the development of the market economy, increasing the pace of transformation of enterprise. In the face of the ever-changing competitive environment, the development of small and medium-sized enterprises encounter a variety of pressure, in the rapid expansion of the information age, the need of medium and small enterprises can quickly adapt to the process of information, and join the ranks of information development. SMEs lack of its own conditions, also urged the change of medium and small businesses competitive strategy.Research on competitive intelligence is becoming more and more mature, both from the theoretical and practical applications, the study of competitive intelligence have great breakthrough. Especially, the rapid development of the consulting industry creates a good opportunity for competitive intelligence. Study of the United States, Japan and other intelligence power of competitive information service system gradually is also mature. For example, research on Enterprise Competitive Intelligence System of Japan focus on applied research practice. Research on enterprise competitive intelligence service system of the United States of America is the main information service system, technical service system, market access management consulting service system. Research on Competitive Intelligence System of our country are still in the theoretical level, practical application or not, a lot of research is in the initial stage, compared with developed countries there is still a certain gap, but the domestic competitive intelligence significantly enhance the degree of concern, and gradually and Internet integration, generate new research fields, such as information ecology, cloud information processing.This study from the theoretical level, the construction of small and medium-sized enterprise competitive intelligence service system of the necessity and feasibility, focuses on the analysis of its constituent elements, from the perspective of function analysis of the composition of the small and medium-sized enterprise competitive intelligence service system. In this study, analysis of the present situation of the small and medium-sized enterprise competitive intelligence service system at home and abroad by using literature research method; through the analysis of the system elements analysis of small and medium-sized enterprise competitive intelligence service system and construction level, the whole service system is based on the local government as a guide, according to the relationships between the various organizations and the government, intimacy and small and medium-sized enterprises, respectively. Construction of the small and medium-sized enterprise competitive intelligence service system from the macro level, medium level and micro level, and the three elements of competitive intelligence (according to the competitive environment, competitors and competitive strategy) to the whole service system is divided into three functional modules, respectively is the competitive environment control module, control module and the competition strategy of competitors operating module, and a detailed this paper discusses various aspects of the service system, finally analyzes how the mutual relationship between the various levels of operation. And describes the operating mode of small and medium-sized enterprise competitive intelligence service system by using scientific abstract method, this study is to construct a comprehensive based on the Pyramid principles, pendulum principle, ecological principle and virtual work system, detailed description of the operation mode of operation procedure, as well as the analysis of mutual cooperation to promote interaction. This research finally, small and medium-sized enterprise competitive intelligence service system evaluation, this chapter in this research is also very important, a good operating system needs to be improved constantly, it needs to perfect a certain standard, this requires the establishment of corresponding evaluation index, analysis and evaluation of each stage refers to changes in target and timely response. This is the small and medium-sized enterprise competitive intelligence service system can realize its function standard. Through this research can provide plenty of information resources is the strategic decision of small and medium-sized enterprises, to open new horizons for the development of small and medium-sized enterprises, to provide a new development direction.Through the analysis of this study shows:first, the small and medium-sized enterprise competitive intelligence service system needs to carry on the strong support of local governments, mandatory protection measures of local government is the service system to run a good security; secondly, the small and medium-sized enterprise competitive intelligence service system of the organization department must be based on the scientific management theory can not empiricism, use diversification of flexibility management, help to realize the value of competitive intelligence service system; at last the whole service system can have long-term operation and development need to establish scientific and reasonable evaluation index, establish the index of competitive intelligence service system is variable, the criteria are interrelated.