A Market Economy Under The Operation Of The Newspaper

Under the market economy, majorty of newspapers in order to increase their circulation, access to economic benefits, which had to use all kinds of economic strength, making newspapers more and more intense competition.In this case, advertising control and capital controls came into being, this is the newspaper of the major means of economic control.Objectively speaking, such as advertising and the power of the capital injection, in the newspapers is to provide hardware inputs great support from the newspaper can obtain considerable economic benefits.However, the newspaper blind pursuit of economic efficiency, the level and quality of newspapers has dropped substantially, a "business-quality light," the negative phenomena.This is undoubtedly the market economy, the economic newspaper to control the negative effects.This paper aims to study the economic control of the newspaper is a negative impact on the empirical and theoretical be on the basis of feasibility studies, extension, with a view to the reality of the press operation of a certain reference reference.