Study On The Intangible Assets Development Of Newspaper Group

By learning the related theories of business intangible assets, economics management, software engineering etc. and combining the fact of Newspaper Group intangible assets, this paper defined some related concepts: the types of intangible assets of newspaper groups, the connotation of development of intangible assets, designed the modes and its influencing factors, analyzed the risk factors and put forward some avoiding strategies.In this article, intangible assets of Newspaper Group refers to intangible assets under the control of the Group, does not having the form of production, and playing a long-term role to its management and could bring economic benefits to the Group. It can be divided into four categories: market assets, intellectual assets, human capital and structural assets of the foundation. The intangible assets development of Newspaper Group refers to the excavation and expansion of intangible assets resources. The development of intangible assets of Newspaper Group is an essential requirement for market competition. It is also the Internal demand of strengthen the management by establishing a modern enterprise system. According to the intangible assets owned by newspaper groups and the current development opportunities, it is the right time to carry out the developing plan. The intangible assets development of Newspaper Group is a systematic project, and its development process follows the waterfall model, including planning, market anglicizing, options developing, programming and implementing. The process influenced by four factors: the industrial policy, competitive environment, strategic positioning and management system. The risks mainly come from the policy, environment, strategy, management and so on. Policy and environmental risks can take the flexible strategy; strategic risks can take the transforming strategy; the management risks can take the focus strategy.