The Research On Regulation Of Mobile Phone In China

With the issuance of3G licenses, mobile phone become mediazation,andbecome a new media—mobile media. Acturely, mobile media is based on thenetwork and transmit information with sound, image, text and other spreadsymbols.So, the mode and the content of transmission are full of integration. Forexample, marketing service, technology network, regulation. which are muchdifferent from the traditional media that based on the physics communication. Forthis reasons, The regulation based on the traditional media become backward andsometimes appear contradictions. In order to control the mobile media workeffectively, this paper mainly aim to study the regulation of mobile media.This thesis focus on the problem of regulation of mobile media. The frame ofthe study is seperated by three parts.The first part is analyzing the mobile mediaindustry chain, come to the result that mobile media is integrated with telecomindusty and media industy.which have the characterastic of integration thattraditional media never had. Second part: analyzing the regulation theory, cometo the incentive of the relaxation theory of regulation is in line with the Chinesemobile media regulation theory, which is mainly based on mobile mediatechnology standards of the unity, the telecommunications industry demand andthe market is not fully competitive. The third part: By analyzing Japan, SouthKorea, British and American regulation of telecommunications,and accordingto the special media condition in china, finally bring forward some suggestions onhow to improve the mobile media regulation. corresponding with the mobile mediaitself traits, mobile media in china can improve effectively.