Resource Sharing Of Information Among The Mass-media

Today, old and new media in the market environment continued integration of collision, both fierce competition, more mutually beneficial development. Meanwhile, the online media continued to play a media legend in the technology and market maturity of the double support, the great become masters in content, media, public opinion leaders and so on trend. Network Media birth time than shorter new media - mobile phone media, IPTV and mobile TV, but also show a long trend of the wind. In this case, China's traditional media, how to keep their decades have accumulated resources and market advantages, and how to use the technological advantages of new media for their own services and to spend their own development bottlenecks; new media, how should rely on effective traditional media resources to promote their own development and growth. In this environment of mutual benefit and be under the age of media convergence has arrived. Media convergence, a narrow sense, that is, newspapers, television, radio and Internet sites, cell phones and other new media, editorial work together, share resources and to focus, derived from a different form, content, information products, and then through various channels platform, transmitted to the audience; broad that includes not only the content of forms of integration, but also channel sharing, the concentration of capital and market expansion and so forth.China's media information on how to seize the opportunity to integrate and expand the scale of the media to enhance the audience's influence, or even increase the power of the media collection in the world to spread the voice of China? How many kinds of different media convergence between the approaches and styles to share?. The face of this international trend, China has what kind of advantages, there is what kind of resistance? Comparison between China and foreign countries, what are our inadequate? This paper will analyze the survival status of the development of different media and their own characteristics and the state controls the decision of the advantages and disadvantages, from the summing up China's media, modes of cooperation between the various models to start analyzing the strengths and weaknesses, as well as the factors that hinder its deepening integration to explore the media information sharing among the various possibilities and necessity of sharing, and feasibility and value analysis drawing on domestic and foreign media information sharing good practices, to make personal best for the Chinese media development and integration of application and stuck a template for the practice to promote the integration of the speed of the media more effectively promote the advantages of old and new media complement each other, more efficient use and dissemination of information.In this paper, summarizing a comparative analysis, case demonstrated a variety of ways such as conducting studies, and thus be effectively concluded. First, read as much as possible information to understand the aspects of the theory of dynamic, multi-media, take the time to focus, through watching television, reading newspaper radio and television, web browsing, etc. search to check all forms of media, information-sharing between the way; And through the available features of different media theory, and analysis of the characteristics of new media get access to and dissemination of information led to competitive advantages and disadvantages, in comparison to draw old and new media strengths and their own limitations and to receive its advantages complement a variety of possible forms; Moreover, generalization and comparison of the conclusions of a sharing model that already exist with the substitution of analysis and study the actual problems and prospects can draw the conclusion whether the promotion, including newspaper reading programs, Network TV interactive programs, and so part analysis, and the Phoenix Group, and other relatively successful case study of information sharing in order to get to draw on experience.Through the help of mentors and personal efforts, the paper said basically reached the desired purpose of the above, more clearly come to share information fusion model, has been the model of mutual cooperation among the media, more clearly put forward the China and foreign countries convergence in the media, against the background of major hardware and software state of the environment more, as well as analyze the causes and efforts should be made roughly to the direction. But this article there are still insufficient, the first communion in the media to share examples of lack of pattern analysis, then this causes the media to share classified not precise enough.