Research On Mobile Phone Communication And Public Opinion Issues In We Media Era

The mobile phone is generally regarded as the most promising integrated media by academia. It is becoming more and more intelligent in Mobile Internet circumstance.The development direction of Mobile phone makes it become a "personal mobile multimedia terminal". The changes that mobile phones bring to people’s life blurre the line between phones and computers. The mobile phone changes people’s cognition to traditional time and space, and makes us reconsider the influence of new media to human life.The immediacy and network of the mobile phone promotes the development of We Media Era. In the highly developed mobile Internet era, the mobile phone users and traditional computer users are highly coincident. They use mobile phones, computers and other network terminals to send and receive messages, comment and transpond speeches. Public opinion which formed in new media has become an important force of social opinion. Take microblog--the most typical applications of We Media--as an example, the brief content spreads instantly by grassroots users. Meanwhile, opinion leaders play an important role through microblog transmission. These characteristics also reflect the mobile phone’s communicational traits.In we media era, new media such as mobile phones, are gradually becoming mainstream. The voices of the grassroots from a strong public opinion, and get traditional media’s attention more and more frequently. New media has become the current "opinion leaders media" and lead the public opinion. New media sets agenda for television, newspapers and other traditional media more and more often. It also marks that normal people’s consciousness of supervision by public opinion is enhanced, as well as their News literacy. They’re paying more attention to livelihood issues.In this situation, the government should lead public opinions efficiently. They should fully grasp the present characters of new media, and also realize the strength of we media, as well as their shortnesses. Therefore, through the opinion leader level, using web portal real-time monitoring, even using traditional media to dredge public opinions, is the current effective public opinion guide measures.