The Road Of Triple Play Of Broadcasting

As one of the main body of the Triple Play, Radio and Television industry has the competition and cooperation with Telecommunication in the process of the Triple Play. Broadcast television carries out the Triple Play with its own characteristics and attributes. On one hand, to realize the development and expansion, Radio and TV industry has to expand industry chain, rich business content and expand the user scale on the foundation of core business consolidation. On the other hand, Radio and TV industry also pays attention to protect and practice the public interest, which is not only the long-term responsibility given by the society, but also the important part of media industry.In the thesis, I firstly find the key point by briefly collecting history and present situation of the Triple Play. This thesis puts forward to the basic principles and main contents of public open, fairness, equality and welfare in the practice of Triple Play of Radio and Television. In order to reach those, the thesis introduces our radio and TV in the public practice and experience, especially the public exploration in the Triple Play pilot stage, compares with the practice and case of developed country and gives the explanation of publicity. And then I analyze the inevitable requirement of the state and public audience from the political, economic and cultural perspectives. On basis of this, I draw the relationship between industry amalgamation and public practice. This paper puts forward the initial assumption about the future development of Radio and TV industry through describing the Radio and TV industry in China in Triple Play process of the industrial development, and it also surveys in the maintenance of the public effects and shortages. The thesis carries out the core connotation of remaining publicity from the perspectives of people-oriented, regulation reform and safety."People-oriented" emphasizes to protect user privacy on the basis of keeping open to the outside world, establish authority of the spread under the foundation of diversified contents; The key point of regulation is to conduct reform in the law, administration, industry, what is more, to keep them together and make foundation as well as complement of each other; Safety problems usually work in the protection of information, supervision and property rights, etc.