Research On The Optimization Of Radio And TV Networks' Operation Mode Under The New Situation Of Triple Play

After the concept of integration of three networks in China,all parties have analyzed it.With the deepening of the three network integration process in China,especially in the office of the coordination group of the State Council in early 2016,it sent 1st special articles:"on the comprehensive promotion of the three network integration work in the whole country".the integration of the three networks in China began to enter the the new stage of nationwide development.In the new stage,the number of TV users in the telecommunication network and the Internet is rising rapidly,also the radio network is actively expanding the broadband service.The telecommunication network,the Internet,the radio and television network all have the symbol events that enter each other's business field.It can show that China's triple play has entered the new stage of full integration and competition since the concept was put forward.This paper will analyze and study the operation mode of radio and TV network under the new situation of integrated and integrated competition of three networks at present,and hope to have reference value to the follow-up industry development of China's Radio and television network.This paper first expounds the theoretical basis of the operation mode and the integration of three networks,and then studies the process and new situation of the integration of the three networks in China,which shows that the integration of the three networks in China has ushered in a new situation of comprehensive integration of competition.Secondly,the current situation of the development of China's Radio and television network is investigated and analyzed,the relevant theoretical knowledge and scientific methods are used to analyze the problems,and the plight of China's Radio and television network is explained.It is pointed out that the radio and television network in our country needs to change the operation mode urgently.Finally,the operation mode of the foreign radio and television network is analyzed and the SWOT strategic analysis is carried out to our country's Radio and television network.Finally,the operation mode proposal of China's Radio and television network under the new situation of three networks is put forward,and the results of this paper can be of reference value for the long-term development of our radio and television network.