Midnight Time Television News Program Research

Driven by both severe media competition and specific needs of audience, born the midnight TV news programs, whose appearance not only reinforces the communication function of TV news, but also satisfies special request of audience at midnight period, and makes the media close to audiences, finally, opening a new golden time of news program. Midnight news programs like < current events survey >.< midnight news report >.< records on society events >, all correspondingly have own settled audiences, as well as gain considerable profit, so, the market of midnight news has shown its talents for the first time.This article is mainly researched in midnight news programs from four aspects. The first chapter will explain the beginning and questions of such midnight news programs which are in underway period from phenomenon perspective; in part two, it will penetrate the existing environment of the midnight news program to analyze it profoundly, both in exterior condition and inside condition, which is the analysis of target audience of midnight news program, which is the fundamental of the existence and development of midnight news program; in third chapter, the advantages and charm of midnight news program will be discussed in two aspects; fourth chapter, it will pointed out the short comings of midnight news programs, and will give proposal and suggestion of improvement in order to make progress of midnight news program to more appropriate to targeted audiences, illustrating from aspects of news subject, edit of program, news style, program host and program depth. Finally, the dissertation will conclude in the viewpoint of the future of the midnight news programs.