Perspect Agenda Interaction Between Different Medias From The Train Accident In Wenzhou

Now, with the increasing development of media technology andmature, the media agenda setting "from theory to reality, and showing thenew features: media issues showing a two-way flow, and affect oneanother trend. Opinion leaders, the media still exists, but not unique orirreplaceable, the media,"resonance" frequently occur, but are oftenassociated with the topic "spilling" staggered. Researchers are no longerentangled in the old and new media, who dominated the question of, butto focus on the issue explore old and new media coexistence.Interaction can only exist between the agenda betweenheterogeneous media, we have chosen the object of study of theinteraction between traditional and new media agenda, in July2011withthe motor car accident occurred in Wenzhou, China propagation incisionthrough media performance analysis of a typical event in perspective thesignificance of the interaction between media agenda, the limitations ofits upgrade path.Studies have shown that the interaction of the traditional media and network media issues is a two-way. This interaction is not onlyprofoundly changing the way people words to express and participate insocial life, but also contributed to the change of administration leadingthe way. Everything has two sides, the media, when carrying out theagenda of interaction between there are a lot of interaction frequency ordepopulation is not conducive to the achievement of the bestcommunication effect and optimal in creating an atmosphere of publicopinion. The only traditional media and new media to master strategy inthe agenda of interaction, sense of propriety, carry out their duties, somecertain things in order to achieve the positive interaction of the agenda,and ultimately drive public opinion, the formation of a new pattern.