The Research Of Ecology Of Aesthetics In The Age Of Electronic Media

In the age of20century, electronic media has become to play a vitalrole in people’s life. Human society have been is oral age, characterage，print age, and electronic age. Electronic media has not onlychanged pattern and content of people’ s mode of production and wayof life，but also has great effect on people’s thinking, feeling andesthetic consciousness.This paper mainly studies how aesthetics isbeing changed and rebuilt at present with the influence of theelectronic media, consumerism， mass aesthetic， aestheticgeneralization， electronic technique and image narration. Thesefactors above serve as media environment，social environment，cultural environment and form of representation respectively. Ingeneral, they can be divided into two main systems：environmentsystem and representation system，which can be called ecosystem ofaesthetic.With the influence of consumerism ideology，virtual reality which isbuilt by the electronic media，orientation of mass culture，image narration present aesthetic may face to various problems such aspopularization or secularization，disappearance of boundary andgeneralization of aesthetic object, unbalance of perceptual andrationality in aesthetic perception, disappearance of essentialism inaesthetic and its confluence with life. On a dialectical view,thesechanges can be called both crisis and turn，thus the ethics of aestheticshould be built.By the method of systematic theory，this paper views aesthetic as aculture ecology system, studies the environment system andrepresentation system that lead to ecology crisis in it with aconclusion that a new ethics of aesthetic should be built according tothe present situation in order to reach the balance of this system.According to Marshall McLuhan’s global village theory，humansociety can be divided into oral age，character age，print age andelectronic age. In oral age, which is also called tribe society age, eachof the sensory is in a balance，people have close relationship witheach other. In the print age, which is also called detachment of tribeage，vision play a significant role. In the electronic age，all of thesensory are deeply involved, so that is the retribulization period. Having been evaluated excessively high by the classicism，aestheticmay transmigrate to its beginning. Ethic of temporary aestheticshould exert itself to regain perceptual and try to reach a balance ofsensory. That is to build an expanding aesthetic in the trend ofaestheticize, avoid the ideology control by virtual realize which ismoulded by the media，realize interactive and promote humanity inaesthetic communication.