The Analysis Of The Reporting Strategy Of "the Shen News" During The Bourgeois Democratic Revolution Period Based On The Text

This thesis described the communication activities of "The Shen news"from1905to1911,based on the knowledge of statistics, used the content analysis and statistical analysis to review the "The Shen news"’s different reporting strategies during the three stages of the Chinese bourgeois democratic revolution, discussed the amount, style, form, arrangement techniques of the newspaper, analyst that "The Shen news" how to handle the various events, using what kinds of strategy. Finally, found out what cause "The Shen news" to change its strategy in the perspective of Media Sociology.The main contents are as follows:At the end of the Qing Dynasty, the ruling class embarked on political reforms reluctantly. In the meanwhile, the bourgeois revolution faction flourished, and "constitutionalism nation" became fashionable for a time, all kinds of social movement broken out like a storm. Then, the second Chinese newspapers climax sprang up.In such a external medium environment,"The Shen news "flexibly modified its strategy of report, on the purpose of "record what has been heard "and "justice and benefit both".In the rudimentary stage of the revolution,"The Shen news" obied to its own position, submitted itself to the political repression, and held a conservative attitude to the political changes and social contradiction. Its reporting strategy was circuitous, news were biased and a limited number of comments were euphemistic.In the development period, speech control opened with limits."The Shen news" held a steady reporting strategy, advocated constitutional to meet the situation. At the same time, the quantity and quality of the news improved significantly, the style of the news was varied. However, it was still kind of conservative.After the" Wu chang uprising","The Shen news" integrated report resource, adjusted its reporting center, and used a large number of techniques, such as telegraph, photography and so on to make sure of the immediacy and authenticity of the news. It also published a large number of high-quality comments, played an active role in guiding public opinion..Obviously,the news strategy of"The Shen news"was its external decision-making behavior in specific period. Its activities were affected by politics, market, media organizations and other factors. On one hand, the position of "The Shen news" and the speech control by the Qing government interacted the newspaper’s political position. On the other hand, the business newspaper must cater to the needs of its readers in order to expand market share; in turn, the reader group rose abruptly and caused the reform of the newspaper. In addition, the managers, editors of "The Shen news", the newspaper organizations, also determined its activities.