Research On The Development Pattern Of Beiqing Newspaper Group

Since the first Newspaper Group set up in 1996 in China, it has been 14 years. Newspaper groups have developed into a mature state gradually. They afford us many experiences and materials for empirical study and theoretical research, and also help us widen the vision and thinking. We can research good model as individual cases to fill the micro study gap. Beiqing Newspaper Group has grew up as a big media group, which got remarkable achievement. Beiqing Newspaper Group can get the upper place long time in newspaper's rat race, we need to research its development pattern, the successful experiences and their development patterns are meaningful to other newspaper or newspaper group of the kind. Therefore, it would be very functional to investigate both in theoretical and practical area. But the present researches on Beiqing newspaper group are mostly about professional study. The research about Beiqing newspaper group at operation and management angle is blank space. Therefore, this dissertation tries to make research on the development patterns of Beiqing newspaper group, which is representativeness in Beijing district.In this dissertation, the methodology has been applied with the combinations of empirical and logical analysis, macro and micro analysis. Based on the theories of Management Science, Finance, Marketing, Media management, Media Economy and other relative science, this dissertation aims at doing a research on the patterns of operation strategy, management system, marketing and financial management of Beiqing Newspaper Group. Based on that, this dissertation brings forth new coping strategies for capital operation, investment strategy and cooperation with new media. The dissertation aims to supply an individual research case about development pattern for newspaper group research. And on this basis, putting forward several suggestions: First, on the one hand, the capital operation strategies should be adjusted, on the other hand making external expansion, broadening the scope of investment. Enhance the Group's overall competitiveness. First, find right time returning to A-share market, Second, Beiqing newspaper group should pay full attention to the impact of the new emerging power of new media. Using Web3.0 technology to expand the Group's influence and guide readers to accept the initiative communication ideas. Furthermore, cultivate the reader loyalty.