Guangzhou Daily Newspaper Group Capital Operation Case Studies

In today’s rapid development of the market economy, how to seize the fleeting opportunity to achieve sustainable development is the key question that every entrepreneur must face.Chinese companies rely solely on past endogenous growth is not enough, they need to integrate external resources to achieve leapfrog development.The capital operation will be key to achieving this goal. Capital operations give them funds to achieve rapid transformation or diversification, namely through the purchase of corporate assets, companies avoid the barriers to entry the successful implementation of the transition or get synergies,while non-performing assets through asset restructuring stripping, rejuvenate.With the advent of the digital age, people pay more to obtain the necessary information through the Internet, which brought impact to the traditional news publishing industry.This paper will analyze financial indicators and event analysis method to analyze and study the Combination of the capital.In this paper, the Guangzhou Daily Newspaper Group as an object, combined with financial indicators and event study method to study and analyze its capital, trying to figure out this capital can learn from. This paper analyzed in terms of internal and external environment, its motivation and performance and the following conclusions: First, the internal and external environment brought about by the advantages and disadvantages are related to the reported success of the Group carried out capital operation. Second, in recent years widely reported Group to the capital as a means of strategic transformation, achieved good economic and social benefits for shareholders to bring a certain value. Third, the Guangdong media through to the capital as a means to expand the scale of the enterprise, to promote business growth, and the media and their own growth will facilitate capital of Guangdong media.Innovation point of this possible:first, combining traditional financial indicators and event study analysis of a specific,we study the typical media class case in the capital. Second, the article for the analysis of capital cases were analyzed from the multi-stakeholder cut.Through case analysis,we believe that the capital is a means to promote the healthy growth of the enterprise,the enterprise should be based on its own development and internal strength,and to choose the right way to promote their own development and strategic transformation.