Metropolis Daily Meteorological News Reports Research In China

As the saying goes, anything unexpected may happen. Changes in the weather always affect all aspects of the survival and the development of people. In recent years, in the context of the continuous global warming, a series of extreme weather and severe meteorological events have occurred frequently. Hence people have paid more and more attention to meteorological News Reports. In the "audience that the market" environment, more and more Urban Newspapers are following closely "the meteorology" and "the secret of heaven", and have gradually opened up the fixed "Meteorological News" page. Not only have specialized journalists been engaged in related reports, but Meteorological News has been clearly treated as a news species. Urban Meteorological News Reports, as an important carrier of the distribution of meteorological information, are increasingly being put on the agenda, and have received a wide academic and industry attention.In view of this, the paper in the beginning put Meteorological News from a historical perspective in the academic field, It first mentions the origin of weather information dissemination, clarifies the meaning and the scope of Meteorological News, distinguishes the differences among Meteorological News, Weather Forecasts, and Astronomy News in the regard of information services, media alerts, the guidance of public opinion as well as the integration of Social Psychology, etc, so as to carry on a functional interpretation of Meteorological News. In order to find out Urban Meteorological News Reports’evolution and its status quo, this article starts from the three aspects on name change, position change, and mode change, to elaborate on the three large evolutions of our Urban Meteorological News Reports, and analyzes the influence of current economic environment, cultural structure, audience status, media development and other factors in China on Urban Meteorological News Reports, so that it can make a comprehensive Multi-angle analysis to its status quo. This article takes "Southern Metropolis Daily" as an example, and takes a quantitative research on "FengYun weather news version" in the respects of layout quantity and report quantity, report genre, report perspective and report language, and then delves into the trend of its development, its value and the regular characteristics of Urban Meteorological News Reports in Southern Metropolis Daily in the past ten years.Since the new century, our Urban Meteorological News Reports has made some development and progress, but it is undeniable that there are also exists many shortages and mistakes:at present, Weather Forecasts not accurate enough; "speculation in weather reporting" often found in newspapers, the report scope relatively narrow, and the reflection of reporting insufficiently insightful. Those undoubtedly created gaps between the audiences and Urban Newspapers which are very difficult to bridge. The paper combines with specific cases, and has made a comprehensive analysis on the realistic difficulties and mistakes in Urban Meteorological News Reports. The author deeply investigated into the causes of these problems, and has finally made a tentative discussion on the breakthrough strategy and future development direction in the article.