Entertainment From The Perspective Of Study On SINA Micro-blogging

In2005, Nobody thought of "sharawadgi network","rice has network", a seriesof Web site opened. Bring a few years later, excitement in Internet media activityoccurred.August28,2009, SINA officially open beta, Media activities makes this newburst of spiral, ultimately presents the explosive effect of the atomic bomb.Micro-blogging, it appears as a new face in the perspective of the general public.Entertainment, from beginning to advanced human survival activities of massmedia popular stage, after various changes of human society, as well as many formsof entertainment itself changes, showing a burgeoning trend.Changes of entertainmentitself not only with human needs, also rendered as the media using different differentsensory patterns. Today, entertainment has become one of the common characteristicsof all media in the world.In real life, entertainment has a directivity effect on today’smedia.But for entertainment research scholars are too little, can find the theory ofdiscourse, and more negative as the point of entertainment.There is no doubt that in terms of entertainment, communication and industrialoperations, Europe and other countries have already accumulated considerableexperience, its more mature entertainment form, its influence spread entertainmentcannot be ignored.First on the recreational function of the mass media should be1959,Wright 《The Mass: A Book Discussion On The Function》 H.lasswell in1948andmonitor the environment, coordination of community features China, inheritance andsocial heritage, added a fourth function-entertainment.Johan Huizinga pointed out thatthe two functions of mass media are to provide information andentertainment/gaming. Stephenson was introduced in1967, the study of the gametheory of mass communication. The others are negative attitudes, such as TaniyaModleski study from the angle of gender culture editor of the entertainment: popularculture criticism approach to discuss the construction of gender values in daily lifeproblems; Matt Hills, from a popular culture perspective analysis of contemporarymass media, in particular appears to be fan and fan culture in entertainment media.For easy, everyday entertaining, unquestionable swept almost all angles of the media, from newspapers, magazines, television, movies, not to mention itself that is inthe entertainment centre of network media.SINA micro-blog in itself is the location ofa service providing entertainment to the public life, information-sharing andExchange platform. Because of the platforms, audience Entertainment Entertainmentinto every second of the day. This paper on the topic of the entertainment from theperspective of research on SINA micro-blog, for the medium of entertainmentphenomenon, it is difficult to make good/bad, right/wrong, elegant and vulgar to bejudged.In our country, social backgrounds, cultural context affects the entertainmentitself, therefore, in this study, you must need to take seriously the importance ofsocio-cultural phenomena, not to mention impact of value orientation of thecommunity as a whole.But this thesis must be explained is the promotion of entertainment on Twitter, isdefinitely not a mere subsidiary functions, entertainment and medium ofmicro-blogging. This article from the Sina micro-blog on developments entertainmentproperties of micro-blogging, research on micro-blogging entertainment,entertainment information, entertainment, and so on in the hope that using the theoryof communication, journalism and sociology of trying to micro-blog of entertainmentcommunication functions and entertaining to do a more thorough analysis.There are five parts in the research.First chapter is introduction, main accountthis papers of research background, research content, research method and research ofinnovation points; second chapter is on this article of research main Sina micro-Bo dodefines; third chapter main explained for entertainment of research; fourth chapterauthor is focused on explained has, in entertainment depending on domain on SINAmicro-blogging of interpretation, fifth chapter is conclusion.