Sina Micro-blogging's Functional Architecture And Development Strategy Analysis

Since March 2006,the world's first micro-blogging site Twitter was born in the United States.The low entering threshold,the strong interaction,the impact of a wide range of features makes the micro-blogging site to become a popular product in the Web2.0 era,many imitators have appearing for a time.Facing the void created by the site alternation in the domestic micro-blogging market,Sina uses the usual celebrity route which makes it is different from other domestic micro-blogging sites.As a coin has two sides,Sina micro-blogging celebrity line not only brings a wealth of population attention,but also makes Sina micro-blogging criticized by the excessive entertainment content and differentiation of the celebrities and ordinary users too obviously.This paper introduced the concept of micro-blogging,micro-blogging at home and abroad,taked the Sina micro-blogging celebrities who are the top fifty in five consecutive months for example.The Six Degrees of Separation theory and the concept of node are used to analyze the functional architecture,the development strategy and development strategy recommendations of Sina micro-blogging.The innovation of this paper is the first to incorporate the development of domestic micro-blogging market,Sina micro-blogging celebrity route to the pros and cons of providing a viable suggestions for the future development of Sina micro-blogging.