Research On The Characteristics And Rules Of Hot Topics In Sina Micro-blogging

Hot topic is the net friend is concerned about content and interest, SinaMicro-blogging hot topic has become the hotspot of the vane.This article adopts themethod of quantitative research, the hot topic of Sina Micro-blogging track, research,analysis, from July1,2013and ends on December30,2013, through a six-month trackrecord, the number of samples of360, for Sina Micro-blogging hot topic in the top threethe amount of content, heat value, discuss hot topics and continuous heat time andrepetition frequency data, on this basis, the characteristics and regularity of hot topic forSina Micro-blogging, analysis the causes of the formation of hot topics, as well as how toguide, building a hot topic. In this paper, the research results of micro blogger, whetherenterprise microblogging, government or personal’s has the certain enlightenmentsignificance.The first part the introduction briefly in this paper, the research background andresearch significance, review the related research results, explain the main concepts andthe research mentality, the research methods. The second part of the hot topic of SinaMicro-blogging for quantitative analysis. From the topic type, topic appearing frequencyand quantity change three levels to explore the condition and the deep reason of becomea hot topic, analyses some hot topic is on the rise of the impetus, including the audiencepsychology, social function level, etc. The third part mainly analyzes the characteristicsof Sina Micro-blogging hot topic, with Tencent Micro-blogging hot topic and SohuMicro-blogging hot topic analysis, it is concluded that Sina Micro-blogging hot topicunique characteristics. The fourth part explore the regularity of formation of SinaMicro-blogging hot topic.Base on the Sina Micro-blogging characteristics and regularity of hot topic research,receiving the following conlusion, Hot topic of Sina Micro-blogging is timely reflectionof the social hot spot, especially the hot topic of social class, often present a trend after"first love". Sina Micro-blogging hot topic lifting rapid heat value, can cause publicemotional resonance micro topics are more likely to become a hot topic, hot topics are toa certain extent, to satisfy the audience’s psychological needs, psychological needs a similar audience will gradually form a group, group psychological transformation, andrealize the formation of a certain type of hot topic. Sina Micro-blogging hot topic indiscourse pattern still exists inequality. Sina Micro-blogging hot topic there are waterarmy brush screen, malicious ads and other vulnerabilities, with Sina Micro-bloggingfurther standardize and technology upgrade, Sina Micro-blogging hot topic toinformationization and socialist democratic politics in our country play a more positiveinfluence.