Studying Of Development And Strategy Of Automobile Magazines In China

Accompanied by the fast development of the domestic auto industry in past three decades, the automobile magazine which is a cultural industry that associates with the auto industry has also gone through the process of development from infancy to vigorous. However, with the rapid growth in the number of car magazines in recent years, the state regulation of automobile consumption intensified, the sinking of the automotive consumer market as well as the impact of other media types, the development of the automobile magazine has gone into the phase of adjustment.From the perspective of media ecology, an automobile magazine exists in both of its corresponding ecological population and greater media ecosystem, at the same time it is also an integral part of whole social-ecological systems, automobile magazines and the factors in the system become the environment of each other, they interact, exchange and sharing information and resources of each other. The thesis is based on the theory and it places the automobile magazines in the center of the entire media ecosystem and social ecosystem, and then the thesis uses laws of ecology such as the law of niche and the law of food chain to explain the interaction between automobile magazines and the government enterprises in the field of automobile, the thesis also analysises the the reasons that lead to local ecological imbalance, finally the thesis criticizes problems in the development of automobile magazines,such as homogeneous competition,fake modernity,excessive consumerism and gender bias, etc.Based on the analysis of automobile magazines in the perspective of media ecology, the thesis proposes some editorial and business strategies of construction of car culture with Chinese characteristics, expanding the profit model, heterogeneity, swapping pages and regional development to enhance the competitiveness of the automotive magazines and to help car magazines to achieve further development.