Form The Audiences’ Psychological Perspective To See The Asymmetry Of Intercultural Communication Between China And America

Asymmetric intercultural communication is a global common. Among them, the cultural exchanges between China and the United States is the most obvious. American popular culture widespread in China, speaking of coffee people will thinking of Starbucks, speaking of cinema, people will thinking of Hollywood films, speaking of basketball, people will thinking of street basketball, even the minor children of a reference to incentives, they will thinking of McDonald’s, KFC and eat Western food. Those born in the U.S. culture has infiltrated our daily lives. Mention of China, what will the American audiences think of? Porcelain, silk, kung fu, the Forbidden City, Confucius, etc., that’s all. These little words became all the pronoun of Chinese culture. It has to be for intercultural communication of asymmetry.Jonathan Friedman wrote:We need to study from a psychological point of view involving the center of the global system and their process of division. World music, and food is just a process or a molecule, which essentially created a cultural identity. This identification, once formed, will lead the audience habits and cultural values of their allegiance, and thus the lack of national culture identity, sense of belonging, until the identity of the dead.In view of this, this paper based on the current domestic popular basketball and movies as a case, integrating communication, psychology theory, using video observation, data statistics, content analysis from the perspective of the audience, exploring the psychological reasons for asymmetric intercultural communication. The paper includes introduction, intercultural communication asymmetry and the Audiences’ psychology, disseminators image asymmetry and the Audiences’psychology, media use asymmetry and the Audiences’ psychology, content production asymmetry and the Audiences’ psychology, countermeasures and Suggestions and conclusion several parts. It should be noted that the research has been conducted is often attributed to an outward, that is that the asymmetry is due to globalization, political and economic strength gap sino-us and science-induced media resource distribution is uneven and mass production of culture. The fact which already formed, the author don’t want to spend too much ink repeated analysis. According to Marxist point of view, the development of things is the result of both internal and external causes. Therefore,this paper will focus mainly on the disseminators image and the Audiences’ psychology, media use and the Audiences’psychology,content production and the Audiences’ psychology. Inward to explore the ability of our range, what problems existing in the disseminators image,media using, content production, how do they effect the readers’ psychology, then aggravating the asymmetric. It has positive significance to alleviate the situation and the actual effect.