The Function Research And The Situation Analyzing Of The English TV. Programs In China In The Intercultural Communication Context

As the economic globalization going deep, the cultural globalization is inevitably sweeping the every corner of the world. The intercultural communication becomes the background of the global information intercourse. However, the real intercultural context is not optimistic for us. Lead by culture imperialism, the intercultural communication is not bilateral and fair, but unilateral culture output and information monopolization instead, which is more completely global culture penetration, even we say it culture invasion. Facing such situation, to catch up with the time, and to communicate with the outside world, Chinese TV must take on the duty of external communication.As mass media, Chinese English TV programs have got the basic functions, including news report, social education, cultural entertainment, and information service. However, because of the speciality of the target audience of those English programs, our English TV programs also have their own special functions.Under the situation of frequent intercultural communication, no country can live and develop isolated. As the social economy and scientific technology highly develops, China's status in the world is standing out gradually. To enter into the international society, external communication is the only way. Thus, external communication becomes the essential function of the English TV program. The...