A Study On Intercultural Communication Of British TV Series In China

With the quickening of the globalization, and the spread of technology innovation, television as one of the most common type of a TV show floods into the national people's field of vision. As an important part of the cultural products of British television, British TV series has a large number of audience groups and a high evaluation.British TV series has widely spread via the Internet in recent years, being sought after by young group. There is huge difference between Chinese and British culture, while the British TV series has achieved cross?cultural communication in China, and this phenomenon deserves attention. This paper is based on the famous detective TV series Sherlock in the UK in recent years, with Stuart hall's encoding/decoding theory as a foundation, to take the questionnaire survey, to analyze the play of cross?cultural communication in China, and summarize the factors of success to draw lessons to China TV series.Through the research, I think that the factors influencing Sherlock audience evaluation show the characteristics of the population, education background and professional attributes. Woman's evaluation of the show is higher; the younger the age of the audience, the higher the evaluation; main viewers present the trend of the young and students; all kinds of education groups given a high evaluation to the series. In general, due to differences in gender, age and education background factors, the decoding of the Chinese audience to Sherlock tends to "consultation" position: give a positive affirmation to the favorite part; to remain neutral for unacceptable parts.I think Sherlock's success is a result of cross?cultural communication: the driving effect of the original, creative adaptation of content and character, elaborate design of the production marketing, fan culture being everywhere, clever implantation of anti?terrorist ideology.Under the background of globalization, China should guard against western culture output being called cultural hegemony, and absorb foreign cultures; at the same time, make Chinese culture abroad successfully, and there is a long way to shape real economic, political and cultural power. TV series as part of the culture output, is a straw shows which way the wind blows.