Kenya Media Exchanges And Intercultural Communication Misreading Research

The intercultural communication between China and Kenya has gone beyond the culture., it has a special meaning for the development of new type of China-Africa strategic partnership. Form macro part, it is related to the development of the two countries as well as the development effect of the world; form the micro part, the personal in a multicultural has been related of this intercultural communication.First, the article analysis the background of Kenya journalism history and the situation of Chinese media stay in Kenya,it is research the media not only play important role in China-Kenya intercultural communication form the macro part,but also in "misreading" part. And in the following the article have get three conclusion from the real case of personal communication within intercultural:1.the longer the Kenyans study Chinese, the communication more smoothly from the output of Chinese culture in cross-culture.2.Kenyas have great influence of acceptance the Chinese diet because of the religious.3. the gender influence the interest level on some Chinese unique symbol usually male’s curiosity strongerIn the author personal experience, form the macro and micro analysis of the intercultural "misleading "phenomenon hope to make a modest contribution.