A Study On Government’s Media Strategy For Crisis Communication

There are so many modernity crisis were caused by competitive leader in scienceand technology frequently. The modernity crises are more complex and diverse. It’sbecoming one of the main areas of current academic research. In the context of risksociety and media society, it’s gradually become an important issue facing thegovernment that how to governance crisis, how to reduce the adverse effects and how topromote social development. Government control of the whole story of the wholeprocess with traditional crisis communication. The public is passive in this process.With the development of electronic media, new social relations are constructed. In thisrelationship public is not only the audience but also the broadcaster. So, governmentnot only can not completely hide and to resolve the crisis, or even lead to variouscontradictions now. In this paper, under the theoretical perspective of risk society andmedia ecology, the new features of modern crisis was discussed, The loss to win ofgovernment behavior in the modern crisis communication process was analyzed and avariety of adverse consequences to be analyzed too. Some targeted strategy methodshave been proposed. Such as, reposition all participants in the process of modern crisiscommunication; establish an open form of information dissemination; ensure acomprehensive and clear understanding of crises by related subjects. Thus, the rights ofpublic crises cognitive will be protected, the crisis of trust will be resolved and thenegative impact will be reduced. With the constructivism approach, in this paper, Crisisperceived balance was sought; government, media and public relations wasreconstructed; Crisis communication was integrated into the whole "reflexive modernization process.