Communication Strategy Of Government Crisis Management

China has already entered the period of frequent crisis. The crisis is the important component of the government public administration because of its strong social influence; meanwhile, the crisis possesses the great news value naturally, it becomes the focus of the mass media institute. The crisis communication is the information communication activity to effectively control the society by adopting mass media and other means. The purpose of the crisis communication lies in, by the law of society's and news'communication, it intervenes and influences to the course of crisis, impel the crisis to the good direction. The task of crisis communication's study lies in: It should be to studying the plan to the crisis, offering the media to cooperate, relieving public psychological pressure, establish the good external image etc.. Crisis communication is one that has no chapter to abide to uncertain state under great time pressure. This text is to the current situation about China's crisis communication, based on research results in the past, have used the knowledge synthetically such as communication, management, psychology, etc.. On forefathers' research foundation, chapter two analyze the spokesman who is subject in the crisis communication; chapter three study the position, function and method of media; chapter four do the detailed analysis to communication's audiences; the last chapter propose the tactics of government crisis communication: Follow the basic principle of prompt, accurate, set up complete press spokesman's system, improve media employees'quality, pay attention to the public relations of network media, look after audiences'mood, and set up the whole people's information supervision mechanism. This text regard network media as the crisis communication's channel, under one such emergent state in the crisis, because the strong hope to the information, audiences will fully utilize"common people's community"in the network media, exchange the opinion each other in the BBS or Blog, the communication of crisis information will exert an influence either positive or passive. So, in the crisis, while giving play to the role of traditional authoritative media's public opinion guide, fully pay attention to and utilize the network media to carry on the public relations of the crisis. In following the basic principles of the authenticity, unity, set up complete press spokesman's system, improve media employees' quality, set up overall information supervision mechanism, and set up relevant legal systems.