Response And The Development Of Television Shopping Networks Under The Impact Of Purchase

With the development of economy and technology, TV shopping has entered every household. When the TV shopping time scale professional TV shopping channels have emerged, gradually formed a TV shopping industry, combines the advantages of mass media television, television shopping the physical integration of the goods and the TV screen, and absorbed the advantages of television, through television to spread the advantages of the opposite point, under the auspices of the TV screen advertising aid assistance, sound introduction to the audience commodity information, in the process of ordering goods can finally achieve the distribution and promotion and marketing of specialty TV channels. Meanwhile, China’s TV shopping but also faces many problems, such as the impact of online shopping and product quality, after-sales issues, such as exaggerated prices. I want to combine the local Anhui TV shopping brands every family shopping sales and marketing model situation, summarize the pros and cons, summed up a development strategy of China’s TV shopping, TV shopping is contribute to the development.