| 60s of last century, the technical director of the Institute of CBS (CBS), the first inventor of the NTSC television system P. GoldMark released a report on the the EVR merchandise package,the concept of new media for the first timeget on the textdescription of the table. Then to the80s of last century, the "new media"(New Media) in the Western media as a hot proposedvocabulary, new media, whether it is a form of an evolutionary or merely as a sort or a type of product synonymous with the emergence of? So there will be some discussion of different opinions. I believe that most new media is to bear the brunt ofnew technical support for the dissemination of graphic imagesupdated.March2009, China Mobile, China Telecom and China Unicomhas announced that its3G network officially entered thecommercial. China Mobile, with independent intellectual property rights of TD-WCDMA and China Telecom CDMA2000dominantby virtue of the United States, Japan, China Unicom get to think is the most mature, the longest of the end product line, brand is the most abundant of the WCDMA license, by virtue of their respective hands the respective advantages of the brand,launched another round of the fight, As of late2011, the numberof3G users in China has reached128million, while the outlookthe next two years, three major operators continue to increase thelaying and terminal equipment on the3G subsidy policy, it is foreseeable that this figure will continue to usher in the explosive growth. On the evening of08December2010, Youkusuccessfully listed on NYSE in the U.S. has become the banner ofthe U.S. IPO of Chinese video site. After the cool6, potatoes andother video site market in China is relatively large share of theWeb sites have listed. First day of the stock price than the issueprice of12.8U.S. dollars rose by161.25%to close at$33.44,market capitalization of$3.3billion and is more than AOL (2.7billion U.S. dollars). Before Sohu, Tencent, Baidu and otherpredators have begun to input into the layout of their own videosite and an unprecedented increase. In this new situation, thewireless network (telecom) operators, Internet operators, as wellas the original broadcast broadcast operating agencies began inthe triple play of the tide started a competition for dominance.Although the form of fragmentation is still very confusing, but I believe this irresistible trend, the parties can always coordinate.In the diversification of this route of transmission and spread ofterminal diversification, diversification of content creation tools,audience and content producers are also a variety of excellent situation, I hope that the current status quo of personalized online video by attempting to summarize andcomb, based onpreliminary data collection, you can sort out the originator ofpersonalized online video, classification, development status,and it has communication meaning, and trying to find a breakthrough in personalized online video future profit model and growth。Network video has the great advantage of many other mediaincomparable, personalized mode of transmission can makeonline video more systematic, more three-dimensional display to the audience, I believe that both traditional newspapers, radio,TV or new Internet and mobile Internet workwho will feel thebreath of this innovation, and based on the current situation, to re-position themselves. After all, become the first fallen domino effect that first card. |
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