Personalized Communication: Mainstream Communication In The Post-Information Age

The objective of this paper is Personalized Communication which is divided into two parts. First, accordingly Personalized Communication in several aspects , like science and technology, this paper discuss communication pattern inevitable shift to personalized when the development of the whole society reaching a certain stage. The second part is about the Long Tail that can be covered by Personalized Communication, and specifically from the print, Internet, television, mobile phones to show the current Personalized Communication and its Possible forms in the future, and further to discuss from the perspective of the research field the of the raise of Personal Communication.Based on the above discussion, the paper concluded: Personalized Communication is not only partly personalized under the name of the Mass Communication and Focus Communication, but the parallel situation with Mass Communication and Focus Communication, and proposed: the Post-Information age , Personal Communication will truly become a mainstream.