The Media Identity Study Of "the Network KUSO" On The Background Of Post Modern Society

The virtual identity of the modern network society is a new form of media recognition.The Internet has its own particularity, that is, individuals in this social environment withvirtual communication and self-expression which individuals in the network which provide a"virtual" and "reinvention" platform. In the postmodern context of more people for the idealsociety, the meaning of life, traditional code of ethics to question and rebel and a form ofexpression and performance of self-desire and behavior rampant among the network, thenetwork spoof "is formed in the post-modern thought in this virtual community, theperformances of such performers and onlookers interactive anti-tradition, anti-establishedaesthetic awareness and catharsis, in order to achieve the recognition of value of spoof withonlookers, self-stretch and release. In this paper, the context of post-modern society,"thenetwork spoof media agree with the subject study. Firstly, analysis and discusses the basicstatus of the network spoof "the prevalence of post-modern thought, at the same time analysisof network spoof on the media identity perspective, meaning, introduced the subject ofresearch ideas and methods; followed by network spoof "post-modern context of the socialbasis for the analysis of network spoof" the phenomenon of post-modern values of the basiccharacteristics and values of modern society, as well as network spoof presented; again is toanalyze the context of post-modern "network spoof" medium base, mainly in the context ofmedia culture and media technology base."Spoof" the development of post-modern culturalcontext, as well as network communication technology, the liberal network mediapropagation environment played a very good support to "spoof"; third part of the thesis of thepost-modern social context, network spoof The media agree that the media discourse ofidentity theory, the media agrees with the theoretical perspective, the network spoof "form thebasis and the media agrees with the theoretical perspective" network spoof "in the spread ofthe main characteristics and performance. The fourth chapter is analyzed and discussed by thethree levels of communities, groups and cultural impact on the medium identity of thenetwork spoof. Finally, the paper summarized: First, the values advocated by the spoof behindthe cultural values and network media network environment is very similar, this is becausewith the development of network media, network culture is becoming a culture of masscommunication, and the nature of the identity of the network media is becoming a popularcultural identity; spoof has been able to carry modernism prevalent on the Internet, animportant foundation for the generation of network media; again. The relaxed environment ofthe online medium for the convenience provided by the network spoof, this network mediarecognition diversified, decentralized performance; network media recognition has had a profound impact on the network spoof, the social dimension of mass level, as well as thecultural aspects of the whole media agree that the promotion of the network spoof, can not beunderestimated the impact energy.