The Research Of The Interaction Of Modern Media And Transgen Technology Phobia’s Social Communication

Nowadays,the development of science and technology is convenient for people’s production and living,at the same time, it affects people’s physiology, mental state more and more.There are both positive andinevitable side of effects.As the concept of risk society which is put forward by other scholar,technologyalso has a risks people known or unknown,so is biotechnology.Based on the understanding or speculationof these risks, people will have the biotechnophobia. And the transgene technology phobia,what this thesisis talking about,is an evolution of biotechnophobia.On the analysis of the transgene technology phobia, the understanding of it from the psychologicalperspective is needed.So according to the theory of psychology, this paper argues that, argues that it shallbe divided into people’s attitudes and behavior to GM technology related things,of which the relevantthings involving transgene technology itself, GM products and the social impact of transgene technology,etc. Then this paper attempts to conclude the characters of transgene technology phobia as its subjects’diversity, the differences of multiple levels, virtual, evolution and a certain degree of transmissibility. Dueto the social psychology, people’s attitude is not completely consistent to their behavior, so it is need tolimit the performance of transgene technology phobia is consistent with the attitude. And from thecharacters of the transgene technology phobia, the media played a role in its spread, so in the followingwords discussing the concrete form, characters and communication barriers of modern media.This paper focus on the modern media and transgene technology phobia’s social transmission, and thewhole transmission process is divided into three parts, the production process, diffusion process andconsequences of modern media to transgene technology phobia. And the production process is consideredof two major aspects, involved in the subject and the object of media. The source of the initial informationof media processing, the professionality and purpose of the subject are all willing to affect the spread of thetransgene technology phobia; on the object aspect, the topic’s selection, naming, and contents of itsbuilding also will affect the spread of phobia. In the production of the diffusion process of modern media totransgene technology phobia, due to different specific forms of modern media has the different interactionwith human.In this article, the model of diffusion process of modern media to transgene technology phobiais divided into two kinds, respectively is unidirectional model and bidirectional model. Based on these two kinds of diffusion model, the paper summarizes the characteristics of this spreading: the audience tends tofocus on the information directly related to his life, the diffusion is of large capacity and high speed. Thespread of modern media on transgene technology phobia will lead to different consequences, becausethe concrete form of different media have different requirements for the audience, and the audience willmake choice of different forms of media with different preferences, habits of life, work stress level etc.What’s more, the audience’s cultural level, understanding ability, economic ability, capabilities of masteringthe Internet and new media are all different, these factors will affect the audience’s attitudes and behaviorson the transgenic technology, it forms the different consequences.The analysis to the interaction of modern media to transgene technology phobia’s social spread, aimsto find out how to reduce or channel it. Also to build a good environment for the development of transgenetechnology and maintain a reasonable social image of this technology. On this point, first of all peopleshould recognize the existence of the transgene technology phobia is rationality, so it is impossible tocompletely eliminate. And for its merger with negative effect and positive effect on human and society, sowe should guide this phenomenon correctly. What is more, this article demonstrates the modern media’sresponsibility of the image of transgene technology in the form of data analysis, and pointed out thatmodern media, public education, government organizations and scientists are all needed to achieve thisrequirement, balance the contradiction between transgene technology phobia and transgene technology’sdevelopment, and promote the development of transgene technology, etc.