Analysis Of The Road Of Professional Development Of The3D TV Channel In China

Specialized television channels based on market segmentation and Focus into the theoretical basis for professional positioning of TV channels, the organization of a channel operation of the process of dissemination of content resources in the areas of expertise. Specialized channels as established by the social experience of the complex, this network contains a variety of meaning and structure of the heterogeneity of social organization required. This means that specialized TV channels eventually in object-oriented audience fundamental for development. In modern society, the audience increasingly diverse aesthetic and cultural consumption demand, the TV channel specialized construction has become very necessary. Recent years more and more3D TV channel, is the inevitable result of the3D technology and3D television industry developed to a certain stage of political, economic, cultural and technical factors work together to develop the final choice. Specialization image showing the form and television viewing,3D TV channel is a new interpretation of channel specialization,3D TV’s future development trends and directions, is a landmark progress in the development process of the radio and television broadcasting and try to implement channel specialization, on the television industry and the brand has a very important significance.The development of3D TV channels worldwide are still in the infancy stage, there is no mature model can learn, coupled with the overall TV market is still in an immature stage, so the launch of3D TV channel is radio and television broadcasting, a bold innovation, the challenges of modern communication technologies and capabilities.3D TV channel set up on the one hand to fill the blank of our country in the3D TV development, reserve resources and experience to the development of3D TV industry in China, the popularity of3D content to build a platform to meet audience demand for; the one hand, to a large extent make up for today’s3D sources for short-board to drive3D content production, will also contribute to the popularity of3D TV.3D TV channel specialized3D TV channel direction and a way out, based on this, this paper PEST macro environment analysis conducted in-depth analysis of3D TV3D TV channels survival background and development status of specialization background value of the concept of channel construction, development status and plight of the analysis, the same time, drawing on the three successful model of professional development of domestic and international channel-Popularization mode, in Public mode, and a small minority of the model to explore the3D TV professional channels way out. Discrimination of3D TV development process "communicators-the audience-Advertisers among the game relation focus on exploring the problems faced in the process of specialization of our3D TV channel countermeasures.In summary, this paper is broadly divided into the following sections:3D TV broadcast program system, management mechanism, advertising and all aspects of a fresh attempt and challenges, so the first part of this article will be3D the development of television to illustrate this. After several times after the boom of3D technology, the present settled in TV field and sustainable development trend of the reason in terms of technology, markets, audiences, and policy depth and thorough analysis. The arrival of the second part of the first part of the3D TV era as the background, explained the necessity and feasibility for the construction of the3D TV channel in China. The third part of the current development of3D TV channel. The fourth part of the meaning of China’s3D TV channel specialized, value and path selection give a detailed description, combined with the current development of3D TV,3D TV channel specialized building is a domestic future3D TV for decades, the film direction of development and the inevitable choice of the channel. The final focus to explore problems and solutions faced in our3D TV channel specialized process. The fourth part of this research focus and difficult, but also innovation.Focus on empirical analysis and normative analysis of the combination of research methods on the basis of the full possession of the relevant data, both qualitative and quantitative analysis. At the same time, the paper together with a wealth of charts, to make the statements more clear and intuitive.