Universal Media Era Of Shallow Reading Phenomenon Research

With the continuous development of information media technology, information ison the increase, the whole society to information reading has also appeared in a new way,is shallow reading. This is referred to as the superficial reading, which is mainly takenreading by a fast-food form, rapid perception quickly forgotten. Some information is notthrough the brain thinking, even once into the brain is fragmentized. Shallow reading iseasy to select the tyep of view and iconic symbols as the reading target, and the readers’thinking is jumping and fragmented. There is a search engine and also other media toolssuch as Wikipedia, under their help, people can easily get the information they need, byshallow reading to acquire knowledge and information become a social phenomenon.The existence of this one phenomenon has its negative effects, but we should also see therationality of its existence. Whether people recognize this shallow reading phenomenon?How shallow reading can influence people’s perception, deunrstanding of the outsideworld, emotion and value judgment in the current extensive Media Era duringcommunication? People willingly choose shallow reading ways of acquiring information,this mess pursuited but scholars worried reading way would actually bring what kind ofimpacts to social, cultural and public psychology? How to treat the medium environmentof shallow reading phenomenon? These problems are worth to research by this paper.By using the method of qualitative research and literature, interdisciplinary researchthis paper studied the concept, characteristics, reason, rationality and influence of theshallow reading under the evironment of the Media Era, and attempts to get from thestudy of related problems of thinking and enlightenment. This paper is divided into fiveparts. The first part is the introduction, separately from the selected topic background,research significance, research present situation of domestic and foreign research review,research methods, innovation to introduce the topic of current research status andsignificance. The second part mainly introduces the conception and features of extensivemedia era, shallow reading, shallow reading phenomenon, then analyse the cause ofshallow reading phenomenon. The third part is the innovation of this part, puts forwardthe rationality of shallow reading phenomenon existing in the current media environment, seeing the positive effect of shallow reading phenomenon in the current socialenvironment in a rational point of view. The fourth part proposes some problems of theshallow reading phenomenon under the current media environment. Mainly from thereading quality and effect, changing the public thinking, affecting national culture andmedia to catering to the superficial reading to study. The fifth part talk about somethinking of shallow reading phenomenon which is under the extensive media era. Fromtwo aspects--promoting media literacy to avoid issues brought by shallow readingphenomenon, and taking advance of shallow reading, proposes expectation and hope tothe shallow reading in the future.