A Research On The Interaction Between We Media And The Mainstream Media

When a kind of new media appear, it is bound to have impact to the previous media,while the previous media have realized that they must get rid of the old and find theoriginal development way in order to survive. The same as we media, it overthrews themainstream media in all aspects, be it the production process of content, the adaptablemeans of demonstration, and mode of information transmission. The mainstream mediahave to change theirselves to adopt the thend,and to find the way by interation tocooperation with the we media. It is not a new mode of information transmission,while itinheritance the previous mode of information transmission, and transcend it. Thebackbone of this thesis is to clarify how the mainstream media to work in the we mediaera and by the way of interation to training the user stickiness and exploration thepossibilities if the two could thrive by interaction and perpetuation.The essay from the perspective of communication environment, the subject andmedia technology to discussion the interation between we media and the mainstreammedia. It introducts the interation between of we media and the mainsream media on theform, the content and the impacts. It will play a great role in people’s knowing the worldand in the process of transforming the world. While the interation also have somemalpractices,such as the interation not on opinion and the mainstream media have notawake to the important of interation.So regardless of theoretical meaning or academic value or of the angle of thepractical significance or application value, the analysis of interation between we mediaand the mainstream media has its important significance.