The mainstream media,which as the core of the Chinese Communist Party propaganda position,always beared the responsibility for spreading idea,interpreting the policyd and guiding public opinion.But as the communication technology and mobile terminal technology development,more and more We-Medias are appearing.Because of the rapid spreading great freedom,content rich,We-media had developed very rapidly that came as a shock to the mainstream media communication structure.Some newspapers stop publication,TV ratings decline sharply,mainstream media faced risk which are channel failure and low quality content.For the impact,lot of mainstream set up new media department,get network communication channel.But the old discourse form can't adapt to the needs of Internet communication,mainstream media are in distress situation.This article will reviewing mainstream media and We-Media's development history,deconstruct their communication form,point out their discourse forms' pros and cons,then seek new mainstream media discourse forms' construction.Mainstream media's immutable news production,stereotyped voice obstruct its spread effect.We-Media have endogenous and grass-roots,built topic which was continuity and interesting,have achieved good communication effect.Mainstream media should absorb the strengths of We-Media's discourse forms,exert own advantages,reconstructed discourse forms. |