The Study On The Broadcast And Television News Content Producing Under Tri-network Convergence

It has been a long time since "The Communicator Standard" took the dominant statusin China’s news career, with the establishment of market system, and the increasinglyintense competition of the traditional medium and the new media, China’s broadcast andtelevision news spread had to adjust the thinking, to start from the audience, meet thedemand of audience.The audience differentiation and media internal Convergence tendency promote the "Tri-network convergence" development, technology advances make " Tri-networkconvergence" becomes a possible, broadcast and television’s development is inseparablefrom the innovation of technology, the "three nets convergence" by new technology makebroadcast and television production had a new change: the new development of thebroadcast and TV news source, channel and sink. Broadcast and television news source forinformation increased, the main source change from traditional mass media to individualperson gradually; Broadcast and television media channel carrier infinite and outspread,not only in the broadcast and television industry internal appeared new types of media,broadcast and television industry still spread to new media;" Tri-network convergence" ofthe broadcast and television audiences in viewing news can make real-time interaction(including news interactive and audience interaction) and the audience are more segment,more activity.These changes creates a broadcast and television channel specializationsubject, open-ended and customized content.History is always repeat itself, as TV media appeared lead to the depth of thenewspaper making, in the Internet era, especially the " Tri-network convergence"background, broadcast and television news must with depth, at the same time, thebroadcast and TV news also has the characteristics of three-dimensional and digitalproduction, these characteristics promote the broadcast and TV news programs in the "Tri-network convergence" background production mechanism have a new development, inaddition to shift production concept, production characteristics transformation, productionmechanism innovation," Tri-network convergence " broadcast and television news newcontent production platform for news production content management has also putforward new requirements, these are the research content of this paper.