The Development Of Radio And Television Media Industry In Yangzhou City And Urban Competitiveness Improvement

With the development of society and economy, the competition between the city is no longer the simple economic competition, culture has gradually become the important city competition, economic development into the era of cultural values. As a famous historical and cultural city, cultural industry in Yangzhou city competitiveness is very important. Radio and television media to promote the city as an important carrier of culture, how to break through the bottleneck of the existing radio and television media, innovation diffusion pattern, how to make Yangzhou city culture to infiltrate into all aspects of economic development, how to improve their ability to integrate the resources of radio and TV, as well as how to build a unique " Yangzhou impression ", have become important to improve the competitive power of Yangzhou city in terms of.In this paper, theoretical analysis, from the culture and radio and television media industry definition, radio and television media market analysis, product analysis of radio and television media, broadcasting and TV media industry analysis, the importance of city competitiveness concept from five aspects respectively expounds the broadcasting media industry to promote city competitiveness.The analysis of present situation of development of Yangzhou from the city of Yangzhou, in the " eleven five " period development achievement brief introduction, Yangzhou " Twelfth Five-Year Plan", Yangzhou radio and television media industry development present situation analysis, Yangzhou radio and television media group " Twelfth Five-Year" development planning, Yangzhou broadcasting and TV media industry development status in Yangzhou city and Yangzhou radio and TV media the development of the industry, and from Yangzhou city competitiveness level of analysis of the status of Yangzhou city integrated competition ability and performance, the Yangzhou radio and television media industries benign development, enhances the Yangzhou radio and television media’s core competitiveness, but also a strong impetus to the competitive power of Yangzhou city. The countermeasures and suggestions in terms of. Analysis of Yangzhou radio and television media development; using the tourist resource in Yangzhou, promote Yangzhou cultural tourism marketing; the use of modern science and technology, promote traditional printing industry; efforts to enter the stock exchange, the exchange of capital market, and strive to achieve Yangzhou broadcasting and TV media industry new development; adhere to network operators, leading the " triple play "; strengthen the exhibition marketing, the exhibition has become Yangzhou economy to expand new point of growth.