Development Space Of Television Under The Circumstance Of Digital Media Art

From the angle of social media, news communication and mass communication, television is considered as a mass media and a carrier to transmit public information, and the digitization can make media forms richer. Based in the analysis, the paper presents that the audience should be treated as the subject and the centre and the influence of commercial culture on the art in social media should be paid attention to. In traditional media, the art is used to meet functional requirements of the media. While in new media in modern society, the art is used to stress individual character. The paper deals with problems such as the media space and media time, the interactive arts, the influence of the audience's requirements on the media and games embedding on TV by the net client. The study is based on cases analyses and human resources investigations.