A Study On Chinese Radio And Television Video Sites

At present about the operation mode of research focuses in the field of electronic commerce, academic circles have not about department of radio, film and video website operation mode system in-depth research, the author based on the operation mode of the existing theory, and combined with the characteristics of the network video industry, refined the applicable to analysis of the classification of video website operation mode, the video website operation mode is divided into management mode, content, mode, profit mode and marketing mode.Innovation of operating model theory, the writer is expected to improve the operation mode of the existing theory, make up for the lack of research in the field of media, to the transformation of the traditional media to provide more theoretical support.Based on the above four categories as the basic framework, analyzes the department of radio, film and video website development present situation and the difficulties faced by.The author chosen mango TV this typical case study, a brief review of its development history, it analyzes the operation mode, and points out that mango TV problems existing in the operation process, and then to our country department of radio, film and video website how to build your own actual operating mode, puts forward various comprehensive adjustment scheme:on the management mode to promote institutional innovation;On the content model must strengthen the network linkage, make homemade content, introducing external excellent resources;On the profit model to explore the diversity of profit model to increase the revenue sources and channels;Want to notice to the user experience on marketing model, enhance the interactive communication process.In the development of the future, if the department of radio, film and video website can deal with these problems, and then its money-losing state will be improved, department of radio, film and video website road will be more walk more wide.This to promote the development of radio, film and television media and new media integration is of great practical significance.