The Cba's Official Website Construction Analysis

McLuhan believes that any media (any extension of human)impacting on individuals and society caused by the new scale; any extension (or anew technology) should be the introduction of a new scale in our affairs. Based onInternet, network media spreads, to spread the field with a full range of profoundchange. In-depth understanding of this change, we must be the characteristics ofthe network media and have a comprehensive understanding. The propagationcharacteristics of network media, on the one hand, that is determined by thecharacteristics of the technical characteristics of the Internet, the media or thenetwork communication, on the one hand, news media with traditional mediacomparison.Accompanied by the emergence of this new online medium of the Internet anew media-online media, which with the Internet platform has many advantages.Relying on sporting events,the event official website is the official authoritativeevent news reporting platform，is the official spokesman, is the home oftournament fans, is an important media for the dissemination of basketball culture,improve the brand influence of events.By analyzing the status of the CBA official website and the NBA officialwebsite, A Comparative Study of the differences in the official website of thestatus quo, including five aspects: website design, the Evangelist of the officialwebsite, propagation characteristics and patterns of spread of the official website,the audience of the official website, dissemination of the contents. Analysis of theroot causes of these similarities and differences, and to provide constructivecomments to enhance the construction of the CBA official website.